Work

November 2016 - Present

Student U

Senior Marketing and Communications Manager

Work with the Executive Director to set the organization’s communication policies, vision, and mission. Envision and build the Student U brand, reinventing it to grow our audience and impact. Lead and facilitate the development of the strategic marketing communications plan. Oversee internal and external resources to develop compelling, brand-building messages and content across all forms of media: broadcast, digital, social media, online, influencer and earned media, and events. Produce fresh, innovative marketing materials that translate complex ideas into compelling narratives. Manage and coach in-house communications interns, brand ambassadors, and contractors. Facilitate donor research studies, gathering and synthesizing research to provide the Development team with donor insights that help drive more effective donor engagement. Manage annual marketing budget and tracking return on investment.

May 2016 - Present

Freelance Brand Strategist

Freelance Brand Strategist

Create the brand strategy, visual design, messages, and communication plans. Help people and businesses get their messages across in memorable, effective, and aesthetically pleasing ways. Work with clients to help translate their goals and ideas into brand expression.

January 2015 - May 2016

North Carolina State University

Graphic Design Graduate Teaching Assistant

Led discussions during class and delivered lectures. Assisted professors in the development of course plans and mentored students. Provided general support to the teaching mission of the Graphic Design Department.

July 2009 - July 2014

SCORR Marketing

Graphic Designer

Developed brand and corporate identity systems, “big idea” concepts, print and digital advertising, social media graphics, trade show booths, and marketing materials. Designed and updated client websites and worked closely with the web development team to ensure technical feasibility and correct design implementation. Led and managed visual brands for large clinical research organizations and global drug development companies, such as DaVita Clinical Research and Camargo Pharmaceutical Services. Established visual brands for upcoming technology companies that positioned them as leaders in the industry resulting in successful acquisitions by large pharmaceutical companies. Achievements recognized by national marketing and advertising award competitions, such as Aster Awards, Healthcare Advertising Awards, and American Marketing Association.

August 2008 - July 2009

Marketing and Creative Services at University of Nebraska at Kearney

Education

August 2014 - May 2016

North Carolina State University

August 2005 - May 2009

University of Nebraska at Kearney

Master of Graphic Design

Bachelor of Fine Arts in Visual Communications and Design

Certification

May 2016

North Carolina State University

May 2013

HubSpot Academy Online

CoAT: Certificate of Accomplishment in Teaching

Inbound Marketing Certification

Graphic Designer

Provided creative design and production of marketing materials and assisted in photoshoots for campaigns.