Work
November 2016 - Present
Student U
Senior Marketing and Communications Manager
Work with the Executive Director to set the organization’s communication policies, vision, and mission. Envision and build the Student U brand, reinventing it to grow our audience and impact. Lead and facilitate the development of the strategic marketing communications plan. Oversee internal and external resources to develop compelling, brand-building messages and content across all forms of media: broadcast, digital, social media, online, influencer and earned media, and events. Produce fresh, innovative marketing materials that translate complex ideas into compelling narratives. Manage and coach in-house communications interns, brand ambassadors, and contractors. Facilitate donor research studies, gathering and synthesizing research to provide the Development team with donor insights that help drive more effective donor engagement. Manage annual marketing budget and tracking return on investment.
May 2016 - Present
Freelance Brand Strategist
Freelance Brand Strategist
Create the brand strategy, visual design, messages, and communication plans. Help people and businesses get their messages across in memorable, effective, and aesthetically pleasing ways. Work with clients to help translate their goals and ideas into brand expression.
January 2015 - May 2016
North Carolina State University
Graphic Design Graduate Teaching Assistant
Led discussions during class and delivered lectures. Assisted professors in the development of course plans and mentored students. Provided general support to the teaching mission of the Graphic Design Department.
July 2009 - July 2014
SCORR Marketing
Graphic Designer
Developed brand and corporate identity systems, “big idea” concepts, print and digital advertising, social media graphics, trade show booths, and marketing materials. Designed and updated client websites and worked closely with the web development team to ensure technical feasibility and correct design implementation. Led and managed visual brands for large clinical research organizations and global drug development companies, such as DaVita Clinical Research and Camargo Pharmaceutical Services. Established visual brands for upcoming technology companies that positioned them as leaders in the industry resulting in successful acquisitions by large pharmaceutical companies. Achievements recognized by national marketing and advertising award competitions, such as Aster Awards, Healthcare Advertising Awards, and American Marketing Association.
August 2008 - July 2009
Marketing and Creative Services at University of Nebraska at Kearney
Education
August 2014 - May 2016
North Carolina State University
August 2005 - May 2009
University of Nebraska at Kearney
Master of Graphic Design
Bachelor of Fine Arts in Visual Communications and Design
Certification
May 2016
North Carolina State University
May 2013
HubSpot Academy Online
CoAT: Certificate of Accomplishment in Teaching
Inbound Marketing Certification
Graphic Designer
Provided creative design and production of marketing materials and assisted in photoshoots for campaigns.