Camargo
The new campaign uses Camargo’s memorable mascot, Margo, along with two new dogs to represent 505(b)(1) and 505(j), which are alternative development pathways to 505(b)(2).
The new booth highlights the lower risk, reduced cost and faster speed to market Camargo sniffs out along the way.
A mini brochure with step-by-step information on the opportunities the 505(b)(2) pathway presents and why Camargo is the ideal development partner.
The new campaign uses Camargo’s memorable mascot, Margo, along with two new dogs to represent 505(b)(1) and 505(j), which are alternative development pathways to 505(b)(2).
Camargo Campaign
2013
The “505(b)(2): It’s Not Just A Regulatory Platform… It’s A Different Animal” campaign builds on the existing Camargo brand and can be used independently and/or in unison with the “Old Dogs, New Tricks” messaging. The refreshed brand was applied to Camargo’s spectrum of marketing materials.
An animated testimonial of David Rollo, M.D., Ph.D., emphasizes Camargo as the full-service drug development partner for the entire drug development process and highlight the lower risk, reduced cost and faster speed to market
Recognition
Gold Award
Aster Awards