Student U
Objectives
Create a new mission that authentically reflects Student U's expanding work.
Build a brand that positions Student U as a community organization whose work impacts the entire Durham community.
Implement the new brand and mission through all marketing and communication materials to increase awareness and individual donors.
Strengthen PR efforts and prepare the Student U community to be brand ambassadors.
Deliverables
Mission Statement
Brand Standards and Boilerplates
Logo and Tagline
Brand "Big Idea"
Communication Strategy and Management
Illustration, Photography, Videography
Social Media Strategy and Management
Website Design and Development
Stationary
Table and Event Materials
Digital and Print Marketing Collateral
Event Planning and Management
PR and Brand Ambassador Training
Stories and Storytelling Workshops
Apparel and Swag Design
Business Documents, Presentations,
Reports, and Proposals
Results
The new mission and messaging equipped Student U to communicate the breadth and depth of their work to funders, resulting in increased revenue.
The new brand and marketing materials increased awareness in the Durham community and increased amount of subscribers, donors, and volunteers.
The brand ambassador training and toolkits increased speaking engagements and press opportunities resulting in increased awareness of Student U.
Brand Messaging:
Student U is a community organization that uses education to build a just and equitable Durham. They empower and equip first-generation college students in Durham Public Schools, their families, and their educators to become the leaders that will transform our city for the better. They support this transformation with an approach that combines three key elements: a whole-families approach to college access and success programming; a place as an innovation hub for developing and sharing best practices in education; and a commitment to supporting student- and family-led advocacy and change efforts in our city. Together, they’re creating a Durham where all students succeed.
