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Student U Rebrand

Brand Messaging:

Student U is a community organization that uses education to build a just and equitable Durham. They empower and equip first-generation college students in Durham Public Schools, their families, and their educators to become the leaders that will transform our city for the better. They support this transformation with an approach that combines three key elements: a whole-families approach to college access and success programming; a place as an innovation hub for developing and sharing best practices in education; and a commitment to supporting student- and family-led advocacy and change efforts in our city. Together, they’re creating a Durham where all students succeed.  


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New Logo and Brand Creative

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Website Design and Development

Brand Video Marketing Highlighting Student Alumni Stories

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Marketing Brochure


Monthly Newsletter

Social Media Marketing Highlighting Students' Dreams

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Mission Reveal Event Speakers

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Brand Ambassador Program Training Materials

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