Student U

Objectives

Create a new mission that authentically reflects Student U's expanding work.

Build a brand that positions Student U as a community organization whose work impacts the entire Durham community.

Implement the new brand and mission through all marketing and communication materials to increase awareness and individual donors.

Strengthen PR efforts and prepare the Student U community to be brand ambassadors.

Deliverables

Mission Statement

Brand Standards and Boilerplates

Logo and Tagline

Brand "Big Idea"

Communication Strategy and Management

Illustration, Photography, Videography

Social Media Strategy and Management

Website Design and Development

Stationary

Table and Event Materials

Digital and Print Marketing Collateral

Event Planning and Management

PR and Brand Ambassador Training

Stories and Storytelling Workshops

Apparel and Swag Design

Business Documents, Presentations,
Reports, and Proposals

Results

The new mission and messaging equipped Student U to clearly communicate to funders the breadth and depth of their work resulting in increase revenue.

The new brand and marketing materials increased awareness in the Durham community and resulted in an increase of subscribers, donors, and volunteers.

The brand ambassador trainings and toolkits increased speaking engagements and press opportunities resulting in increased awareness of Student U.

Brand Messaging:

Student U is a community organization that uses education to build a just and equitable Durham. They empower and equip first-generation college students in Durham Public Schools, their families, and their educators to become the leaders that will transform our city for the better. They support this transformation with an approach that combines three key elements: a whole-families approach to college access and success programming; a place as an innovation hub for developing and sharing best practices in education; and a commitment to supporting student- and family-led advocacy and change efforts in our city. Together, they’re creating a Durham where all students succeed.  

 

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