The W.G. Pearson Center

Objectives

​Build a brand that positions The W.G. Pearson Center beacon of hope and resource for combating systemic racism for the entire Durham community.

Create and implement marketing and communications materials the increase awareness and revenue for The W.G. Pearson Center.

 

Design an environment and create materials that honor the history of the building and Hayti community that invites local residents to engage with the space.

Deliverables

Logo

Communication Strategy and Management

Stortytelling and Videography

Social Media Strategy and Management

Website Design and Development

Stationary

Digital and Print Marketing Collateral

Event Planning and Management

PR

Historical Exhibits Curration

Apparel and Swag Design

Business Documents, Presentations,
and Proposals

Results

The new brand and marketing materials increased awareness in the Durham community and resulted in an increase of revenue through tenants, event rentals, and donations.

The success of The W.G. Pearson Center has attracted national attention from foundations and partners that has increased revenue and  grown a community of supporters and advocates.

Brand Messaging:

The W.G. Pearson Center is a convening space and innovation hub where trainings, classes, and resources are available for the community. The Center is a youth-centered space that houses activities and programs that enrich the lives and outcomes of young people. Eight Nonprofits have joined together at The Center to combat systemic racism and structural inequalities to have the greatest possible collective impact on Durham.