Family Resources of Greater Nebraska

Objectives

Use branding to address a wide variety of website visitors and assist in the user experience and usability of the site.

Help connect counselors and their clients when they are geographically dispersed across the entire state.

Deliverables

Brand "Big Idea"

Photography

Icon development

Website design

Results

The branding system, color-coding, and iconography unified the site and improved usability and navigation.

Recognized by:

Healthcare Advertising Awards

Brand Messaging:
Family Resources of Greater Nebraska is a counseling service with a team of passionate therapists who successfully guide our clients through life’s challenges. For most, navigating through life requires a unique strategy to move forward – a strategy that helps you avoid pitfalls and maneuver through life’s challenges. This brand lets potential clients choose their path to see how Family Resources of Greater Nebraska can help them to Enjoy Life and Move Forward.

FRGN-BigIdea.jpg