Firecrest
Objectives
Use technology to reinforce the branding campaign of innovative products and service experience.
Create a buzz in the industry by attracting potential leads who engage with the new product.
Deliverables
Brand Big Idea
16 Screen Trade Show Booth
Costume and Prop Design
Animation/Video Direction
Interactive Survey Form
Social Media
Walker Handouts and Posters
Printed Ads
Email Template
Results
The campaign’s success achieved Firecrest’s goal of gaining many leads and eventual acquisition by ICON.
Recognized by:
Public Relations Society of America, Healthcare Advertising Awards, Aster Awards
Brand Messaging:
Firecrest provides innovative e-clinical technology, including investigator training and study management tools to improve clinical site performance. Firecrest needed to start a spark at the DIA trade show. The “everything else is obsolete” was that spark featuring a large booth featuring a giant video wall showcasing a trade-show-specific animation and a line of podiums with iPads for software demos and a mobile survey. The trade show booth successfully delivered the message in an innovative, impactful way to engage everyone passing by.
