Firecrest

Objectives

Use technology to reinforce the branding campaign of innovative product and service experience.

 

Create a buzz in the industry by attracting potential leads who engage with the new product.

Deliverables

Brand Big Idea

16 Screen Trade Show Booth

Costume and Prop Design

Animation/Video Direction

Interactive Survey Form

Social Media

Walker Handouts and Posters

Printed Ads

Email Template

Results

The campaign’s success achieved Firecrest’s goal of gaining a large amount of leads and eventually acquisition by ICON.

Recognized by:

Public Relations Society of America, Healthcare Advertising Awards, Aster Awards

Brand Messaging:

Firecrest provides innovative e-clinical technology, including investigator training and study management tools to improve clinical site performance. Firecrest needed to start a spark at the DIA trade show. The “everything else is obsolete” was that spark featuring a large booth featuring a giant video wall showcasing a trade-show-specific animation and a line of podiums with iPads for software demos and a mobile survey. The trade show booth successfully delivered the message in an innovative, impactful way to engage everyone passing by.