Brand Messaging:

Firecrest provides innovative e-clinical technology, including investigator training and study management tools to improve clinical site performance. Firecrest needed to start a spark at the DIA trade show. The “everything else is obsolete” was that spark featuring a large booth featuring a giant video wall showcasing a trade-show-specific animation and a line of podiums with iPads for software demos and a mobile survey. The trade show booth successfully delivered the message in an innovative, impactful way to engage everyone passing by.